And here's me thinking Gestalt is a bloke...

It turns out that, like a lot of quirky foreign words that we can't quite translate (or don't want to), we have simply added the word we like as is.  Albeit with a different pronunciation.

'Gestalt' (short for Gestaltqualität) describes the configuration or pattern of elements so unified as a whole that its properties cannot be derived from a simple summation of its parts.  (Thank you, Dictionary).

In a nutshell, it means that we see the picture before we start to break it down into dots and lines and whatever else it is made of.  Like the dalmatian, for example.  We see the overall picture but only after looking at it for a while, we see that it's a mess of dots.  Glancing at it for a second is the best way to identify what it is.

A short post, for now.  I shall be back to talk about logo ideas and scrawlings in a short while.

Doodle.